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Something interesting is happening at veterinary practices that have started putting video content online. Their waiting rooms are getting busier. Not because of a viral moment or a massive ad budget. Because potential clients saw a thirty-second video of a vet tech calming a nervous golden retriever during a dental cleaning — and it felt like a practice they could trust. That kind of content is outperforming almost everything else practices are spending money on. And most pr

The best AI commercials being produced right now share one thing in common, and it has nothing to do with which generation platform was used or how many GPU hours went into rendering. They start with story. Every single one. The commercials that actually move product, build brand affinity, and justify their existence in a viewer's feed are the ones built on a narrative foundation — not a technological one. I've been writing and producing narrative content for 15 years, across

AI commercial cost is the first thing most brand managers want to discuss, and honestly, I get it. Production budgets have been a source of pain for as long as advertising has existed. After spending 15 years as a writer and producer managing budgets at NBC, Warner Bros, and Paramount, I have a visceral understanding of where money goes in traditional production — and where AI commercial production eliminates or reduces those costs. The numbers are real, but they need context

The AI commercial production process is something most brands are curious about but few actually understand. There's a lot of noise out there — AI hype cycles, viral demos that look nothing like real production work, and agency decks that promise the moon while glossing over how things actually get built. After years of producing content at the network and studio level, and now running AI commercial production at Bizarre Bunny, I want to cut through the noise and explain what

AI commercial production isn't coming — it's already here, and it's rewriting the rules I spent 15 years learning. I've produced content for NBC, Warner Bros, and Paramount. I've sat in editing bays at 2 AM trying to save a spot that didn't quite work. I've managed seven-figure production budgets and dealt with every disaster that can happen on a set, from talent no-shows to equipment failures to weather killing an entire shoot day. Traditional commercial production is a beas

AI commercials are reshaping how brands tell their stories — and I don't mean the kind of reshaping where an ad agency slaps a chatbot on a landing page and calls it innovation. I'm talking about a fundamental shift in how commercial content gets produced, from concept through final delivery. After 15 years as a writer and producer at NBC, Warner Bros, and Paramount, I've watched production paradigms evolve. But nothing has moved the needle like what's happening right now wit