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# Bizarre Bunny > Bizarre Bunny is an AI commercial production studio founded by Jon Boden, an Emmy-nominated producer with 15 years at NBC, Warner Bros, and Paramount. The studio creates cinematic commercials and brand campaigns using AI video generation tools (Sora, Veo, Kling, Runway) directed by experienced Hollywood producers and editors. Bizarre Bunny combines human creative direction with AI production tools to deliver studio-quality commercials at a fraction of tradit

I think a lot about where AI video production actually ends up in five years. Not the hype version — the real one. Every brand will have access to the same tools. Basic commercial production will be a commodity. A brand manager with no background in video will be able to make a decent 30-second spot on their phone. And when that happens, the premium work — the kind that builds brands and makes people feel something real — becomes more valuable, not less. Because when everyone

Every time someone posts "AI will replace filmmakers" I think about something I heard early in my career at NBC. The idea was basically that technology doesn't replace the person who knows what to do with it — it replaces the person who only knew how to operate the last version. And I think that's exactly what's happening right now. The AI video space is full of people who learned to use a specific tool. They can generate beautiful stuff. But ask them why one shot should foll

When I started using AI for commercial production I assumed the hardest part would be the technology. Learning the tools, figuring out the workflows, getting consistent output. I was wrong about that. The hardest part was my own expectations. After 15 years in traditional production I had a very specific idea of what "good" looked like. And AI output didn't fit that. Not because it was worse necessarily — it was different. And my instinct for a long time was to fight it. To k

There's a distinction that I think matters more every month and it's agencies versus studios. An agency sells services. A studio makes work. They sound similar but they lead to very different places. An agency says "we can do AI commercials" and assembles a team of generalists. A studio says "this is the kind of work we make" and the right clients find them because of it. When AI makes production accessible to basically everyone, having a big service menu stops being an advan

UGC is about to run into a wall and I don't think enough people see it coming. Right now brands are spending $500-2,000 per creator per video for user generated content. AI can make something visually almost identical for under $50. The math on that breaks pretty fast. But here's where it gets interesting — the first brands that switch entirely to AI for UGC will probably see their numbers drop. Because UGC doesn't work because of how it looks. It works because it feels real.

There's a thing happening in AI video right now where people with zero production experience are putting out work that looks pretty good on the surface. Clean images, smooth motion, professional enough. And a lot of people in traditional production find that threatening. I don't really. Because I've been on both sides of it — 15 years in Hollywood and now over a year deep into AI production. And what I've noticed is that looking good and being good are two different conversat

We're probably 18 months away from a point where any brand with a marketing budget can produce decent AI video in-house. Sora-level quality will be accessible to everyone. The learning curve will be basically flat. And when that happens the market doesn't shrink — it splits. One side: brands doing their own quick stuff. Social content, product demos, UGC-style posts. They won't need a studio for that and they shouldn't pay for one. That's fine. The other side: brands that nee

I've been watching the agency side of AI creative and the model is already fracturing. The big agencies are adding "AI capabilities" to their pitch decks which really just means they're using the same tools everyone has and charging a markup for it. And meanwhile small studios with actual creative directors — people who've spent real time in writers rooms and edit bays — are making better work at a fraction of the cost with maybe 5 people. The agencies will hold on for a whil

You can spot most AI commercials in about two seconds. And it's not the hands or the weird artifacts — those are getting fixed fast enough. It's the pacing. Everything moves at the same speed. Every shot holds for the same amount of time. There's no build, no breathing room, no rhythm to it. And the thing is, that's not an AI problem. The tools can generate beautiful individual shots. But nobody's directing the space between them. Most people making AI commercials are treatin

Everyone's excited about AI video generation and I get it. But there's a problem nobody's really talking about and it's color. Every AI model right now — Sora, Veo, Kling, Runway, all of them — outputs baked sRGB video at 8-bit. There's no raw footage. No LOG profile. No ability to go in and actually grade the thing properly. In traditional production you shoot LOG specifically so you can color grade later. That's a huge part of what gives commercials that look. Without it yo

Something I've been watching play out — production companies are starting to have a real identity problem. A mid-range commercial shoot still costs $50-150K. And AI can produce something visually competitive for maybe $5K. Most production companies see that and their first instinct is "OK we need to add AI to what we do." Which I get. But I think they're misreading it. What's actually happening is the whole value chain is compressing. Brands that were paying $100K for a shoot

I keep thinking about what happens when everyone has the same AI video tools. And we're almost there — Sora, Veo, Kling, they're all converging. Give it another year and the outputs will be close enough that picking one over the other won't really matter. So then what? If the tool isn't the differentiator anymore, what is? I've been making AI commercials for brands for over a year and the thing I keep seeing is that two people can sit down with the exact same model, exact sam

Something interesting is happening at veterinary practices that have started putting video content online. Their waiting rooms are getting busier. Not because of a viral moment or a massive ad budget. Because potential clients saw a thirty-second video of a vet tech calming a nervous golden retriever during a dental cleaning — and it felt like a practice they could trust. That kind of content is outperforming almost everything else practices are spending money on. And most pr

The best AI commercials being produced right now share one thing in common, and it has nothing to do with which generation platform was used or how many GPU hours went into rendering. They start with story. Every single one. The commercials that actually move product, build brand affinity, and justify their existence in a viewer's feed are the ones built on a narrative foundation — not a technological one. I've been writing and producing narrative content for 15 years, across

AI commercial cost is the first thing most brand managers want to discuss, and honestly, I get it. Production budgets have been a source of pain for as long as advertising has existed. After spending 15 years as a writer and producer managing budgets at NBC, Warner Bros, and Paramount, I have a visceral understanding of where money goes in traditional production — and where AI commercial production eliminates or reduces those costs. The numbers are real, but they need context

The AI commercial production process is something most brands are curious about but few actually understand. There's a lot of noise out there — AI hype cycles, viral demos that look nothing like real production work, and agency decks that promise the moon while glossing over how things actually get built. After years of producing content at the network and studio level, and now running AI commercial production at Bizarre Bunny, I want to cut through the noise and explain what

AI commercial production isn't coming — it's already here, and it's rewriting the rules I spent 15 years learning. I've produced content for NBC, Warner Bros, and Paramount. I've sat in editing bays at 2 AM trying to save a spot that didn't quite work. I've managed seven-figure production budgets and dealt with every disaster that can happen on a set, from talent no-shows to equipment failures to weather killing an entire shoot day. Traditional commercial production is a beas

AI commercials are reshaping how brands tell their stories — and I don't mean the kind of reshaping where an ad agency slaps a chatbot on a landing page and calls it innovation. I'm talking about a fundamental shift in how commercial content gets produced, from concept through final delivery. After 15 years as a writer and producer at NBC, Warner Bros, and Paramount, I've watched production paradigms evolve. But nothing has moved the needle like what's happening right now wit