True Herbal

Cannabis

AI Commercial Campaign

San Francisco

2025

True Herbal Creations partnered with Bizarre Bunny to modernize their video marketing with AI-driven production. Operating in San Francisco's competitive cannabis market, they needed scalable content that worked across social, streaming, and local broadcast channels.

Summary

We established a repeatable production system that lets True Herbal generate multiple commercial variants quickly. Using AI-assisted workflows, we created 30- and 45-second spots plus shorter social cuts—all maintaining broadcast quality at a fraction of traditional studio costs. The system includes ongoing analytics to track performance and optimize future creative.

Challenge

Cannabis marketing has unique constraints. True Herbal needed professional-grade video content that could adapt to different platforms and audiences while staying within budget. Traditional production timelines and costs made testing multiple creative approaches impractical, yet the competitive landscape demanded consistent, high-quality presence.

Solutions

We developed a four-phase framework: deep listening and storyboard testing to align with True Herbal's brand voice, rapid AI-powered production of multiple formats, professional editing and color grading to ensure broadcast readiness, then deployment across OTT, social, and local channels with performance tracking. This approach reduced production costs significantly while increasing output volume, giving True Herbal the flexibility to test different messages and scale what works.