True Herbal

Canabis

AI Commercial Campaign

San Francisco

2025

True Herbal Creations partnered with Bizarre Bunny to develop a Generative AI-driven video production and analytics program, aimed at transforming marketing, branding, and digital integration. The initiative focused on delivering scalable OTT/CTV content and analytics to accelerate brand growth, improve campaign efficiency, and drive measurable results for True Herbal’s product line and distribution.

Summary

The project established a repeatable process to create a suite of AI-generated commercials and supporting videos, test different concepts quickly, and deploy them across social, OTT, and local broadcast channels. The goal was to increase production velocity, reduce costs compared with traditional studio productions, and build a data-driven pipeline that can adapt to market feedback and scale with growth.

Challenge

The primary challenges were achieving high production quality with lower costs than traditional studios, delivering content rapidly, and ensuring creative that resonates across diverse audiences while maintaining brand integrity. Additional hurdles included managing multi-channel distribution, coordinating with partners, and proving ROI on AI-driven video campaigns.

Solutions

A four-phase approach was implemented: 1) listening, storytelling, and storyboard testing to align with True Herbal’s brand and goals; 2) rapid AI-generated production for multiple versions and formats (30–45 seconds, plus shorter cuts); 3) iterative editing, color grading, and professional audio to ensure broadcast-ready quality; 4) deployment across OTT, social, and local broadcast with ongoing analytics to optimize performance and expand usage rights for ongoing, long-term campaigns.