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Specialty Dog Training
Protection Service
AI Commercial Campaign
San Diego
2025
The engagement established a repeatable, data-informed process to produce AI-generated commercials and supporting assets, deployed across OTT, social, and local channels, while integrating with the client’s existing marketing practices and internal culture to drive scalable growth.
Summary
Bizarre Bunny delivered a four-phase, AI-driven video production program for Specialty Dog Training that rapidly generated and tested multiple formats, achieving broadcast-quality output at a fraction of traditional studio costs, with iterative testing, measurable ROI, and ongoing cross-channel optimization.
Challenge
The project faced delivering studio-grade production quality at reduced cost and time-to-market, while ensuring resonance across diverse audiences, maintaining brand consistency across multi-channel deployments, and proving ROI in a shifting advertising landscape.
Solutions
A four-phase approach was executed: Phase 1 listened, validated concepts via storyboards and focus groups; Phase 2 rapidly produced AI-driven video variants and launched them through current channels; Phase 3 provided professional editing, color grading, and audio to finalize for broadcast, creating 30-45 second long-form spots plus adaptable cutdowns; Phase 4 deployed across OTT, social, and local networks with analytics to optimize performance and inform future investments, all while preserving continuity with existing practices and culture.
