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Extinct Male
Clothing
AI Commercial Campaign
Las Vegas
2025
Extinct Male engaged Bizarre Bunny to build a scalable AI-driven video production framework intended to elevate their brand and accelerate social campaigns. The work focused on delivering a repeatable OTT/CTV-ready production process, with the aim of producing high-quality content quickly and driving measurable growth across digital channels.
Summary
The project established a structured approach to create, test, and deploy AI-generated commercials and supporting videos. It combined research-driven concepting, fast turnkey production, and iterative refinements across platforms to boost engagement, improve efficiency, and support a broader growth trajectory through more effective advertising.
Challenge
Key challenges included achieving studio-level production quality at a fraction of traditional costs, reducing time-to-market for new creative, and ensuring content resonates with diverse audiences while maintaining brand integrity. Additional pressures involved managing multi-channel distribution and ensuring ROI justifies ongoing investment.
Solutions
A four-phase plan was executed: 1) kickoff with listening, storytelling, and storyboard validation; 2) rapid AI-driven production of multiple video variants; 3) professional editing, color grading, and audio to ensure broadcast-ready quality; 4) deployment across OTT, social, and localized campaigns with ongoing analytics to optimize performance and guide future investments. The arrangement included a 90-day contract with milestones and rights to use the content across platforms, positioning Extinct Male for scalable, sustained growth.
