ElitIntex Solutions

Roofing

AI Commercial Campaign

Carlisle

2025

ElitIntex Solutions needed to break through digital ad fatigue in the competitive home remodeling market. We created an OTT commercial campaign that brought their roofing and home improvement expertise directly to homeowners planning renovations.

Summary

Using AI-powered production, we developed multiple commercial concepts for ElitIntex that ran across streaming platforms. The campaign targeted specific geographic markets around Carlisle, delivering consistent brand messaging that converted browsers into qualified leads for larger remodeling projects.

Challenge

ElitIntex was stuck in a cycle of diminishing returns from standard digital ads. They needed broadcast-quality commercials to stand out in the crowded remodeling space, but traditional production costs made testing multiple concepts impossible. The real challenge was reaching homeowners early in their renovation planning process.

Solutions

We built a scalable OTT production system: first developing strong creative concepts rooted in real homeowner needs, then using AI-assisted production to create multiple broadcast-ready spots at roughly $5,000 per concept. Each commercial emphasized ElitIntex's roofing expertise and full-service remodeling capabilities. We deployed across CTV platforms with geographic targeting, then tracked which messages drove the strongest response. This let ElitIntex test and refine their approach while maintaining consistent brand presence across streaming channels.